The Power of the Cover Letter: Why It Still Matters in 2025

With apps, auto-filled forms, and one-click “Apply Now” buttons, it’s tempting to believe the humble cover letter has gone the way of fax machines and floppy disks.

But here’s the thing: it hasn’t. In fact, it might be one of your most powerful tools in a crowded job market.

A recent study shared by Harvard Business Review found that 73% of hiring managers still read cover letters, even when they're not required. That’s a big deal.

At Acorn Avenue, we believe in being intentional with every step of your career journey. And that includes showing up with a cover letter that doesn’t just check a box, but tells your story in a way that resonates.

Why Cover Letters Still Hold Value

Your resume showcases your skills. But your cover letter reveals your why, why you’re interested, why you’re a great fit, and why you care.

Here’s what a great cover letter can do:

✔️ Connect your experience to the organization’s mission

✔️ Highlight what makes you uniquely suited for the role

✔️ Bring your personality to life in a way a resume can’t
✔️ Show thoughtfulness, preparation, and genuine interest

When several candidates have similar qualifications, a personalized, well-written letter could be the thing that tips the scale.

How to Craft a Cover Letter That Works

You don’t need to be a novelist or poet to write a good one—you just need clarity, connection, and a bit of structure.

Here’s your Acorn Avenue guide to writing a cover letter that gets noticed:

1. Personalize It
   Start strong. Address the hiring manager by name (if possible) and mention something specific about the company or role that excites you.
2. Tell a Short Story
   Share a snapshot of your career journey that relates to the position. This helps create an emotional connection and authenticity.
3. Focus on Value
   Don’t just summarize your resume. Zoom in on one or two achievements that show how you can help solve the company’s challenges.
4. Show Genuine Enthusiasm
   Hiring managers can spot canned applications a mile away. Let them see that you’re truly excited about this role at this company.
5. Keep It Clear & Concise
   Aim for one page. Get to the point. Use natural, confident language—think professional, but not robotic.

Sample Cover Letter: Bringing It All Together

Want to see what a compelling cover letter looks like in action? Here’s a sample you can adapt to fit your own voice and story:

Dear [Hiring Manager’s Name],

I was thrilled to see the opportunity for a Program Coordinator at [Company Name]. With over five years of experience supporting community-based initiatives and a passion for creating inclusive, people-centred programs, I’m confident I can contribute meaningfully to your team.

In my current role at [Current Organization], I’ve led cross-functional teams, developed new onboarding and training resources, and improved client satisfaction by 28% in under a year. I’m proud of the systems I’ve built, but even more so, the relationships I’ve nurtured along the way. Your organization’s mission to [insert company value or project focus] deeply resonates with my own commitment to [insert related value or personal connection].

What sets me apart is my ability to blend strategy with empathy. I bring strong project management skills and a genuine care for people, both essential for building effective programs and thriving teams.

Thank you for considering my application. I would welcome the chance to connect further and explore how I can support your goals. I’ve attached my resume and would be happy to provide additional information.

Warm regards,
[Your Name]
[Phone Number] | [Email Address] | [LinkedIn URL]

Tip: Even if the role doesn’t require a cover letter, submitting one like this shows intentionality and helps you stand out.

Cover letters might feel old-school, but in 2025, they’re still very much in style. A thoughtful cover letter shows you’re prepared, intentional, and invested—all traits employers deeply value.

Need support crafting yours? Whether it’s your first draft or a final polish, we’re here to help you show up with confidence and clarity at every stage of your job search.