Unlock Your Career Potential with Authentic Networking

action step goals in person networking online
women at a small networking event

Happy New Year! I hope your 2025 is off to a strong start. Last month, we set the stage for your career goals, and now it’s time to harness one of the most powerful tools for growth: networking.

The Power of Networking

There’s a saying that goes, “Your network is your net worth.” This couldn’t be more true. The connections you make, both online and in person, can open doors you never imagined. But here's the key: networking isn’t just about collecting contacts; it’s about building authentic relationships.

I remember when networking felt intimidating. Early in my career, I worried about not having enough to offer or coming across as insincere. Over time, I learned that successful networking is simply about connecting with people genuinely—asking thoughtful questions, offering help, and staying curious.

Why Networking Matters

Building authentic connections can lead to new opportunities, collaborations, and even friendships. You don’t need to be a seasoned professional to start networking; you just need the courage to reach out.

Online vs. Offline Networking

Networking happens in various forms. Whether you’re chatting with someone at a conference or sending a connection request on LinkedIn, the goal is the same: to build real connections.

Online Networking:
LinkedIn is an incredible tool for this. Start by following leaders in your field, commenting on their posts, and engaging in industry conversations. When you send connection requests, always include a personal message explaining why you’d love to connect.

Offline Networking:
Look for industry events, workshops, or casual meetups where professionals gather. Don’t be afraid to introduce yourself, share your passions, and ask about their experiences.

Action Item: Reach Out and Connect

This month, I challenge you to connect with five new people in your field. These could be peers, leaders, or anyone who inspires you. When you reach out, don’t just hit “Connect” on LinkedIn—send a thoughtful message or ask for a quick coffee chat or informational interview. Here’s a script to get you started:

“Hi [Name], I’ve been following your work and really admire your approach to [specific aspect of their work]. I’d love to learn more about your journey and any advice you have for someone looking to grow in this field. Would you be open to a brief informational interview over the next few weeks?”

People love sharing their experiences, and this could be the start of a valuable relationship!

What’s Next?

Ready to take your networking game to the next level? Let me know how your outreach goes, and if you need more support, I’m here to help. Feel free to hit reply and share your progress—I’d love to cheer you on!

Remember, the more authentic connections you make, the stronger your network—and your career—will become.

Looking forward to seeing your network grow!

Warmly,
Jessica McKenna
Founder, Acorn Avenue
Your Career Coach

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